Warner Bros. released the first full-length trailer for next summer’s The Dark Knight Rises exclusively on iTunes.
The film, which will be out next summer, has already been part of an extensive digital campaign. In July, the studio released the first teaser for the film via Facebook.
The studio has continued to use the social network to show off movie posters for the film and to engage with fans with upcoming news.
The IMAX version of Mission: Impossible: Ghost Protocol includes the eight-minute prologue to the film. That prologue was part of a bigger digital campaign for Mission: Impossible and helped draw big healthy business over the weekend.
The Dark Knight Rises is the final film in Christopher Nolans’s Batman trilogy. The second film, The Dark Knight, had an expansive digital and viral campaign. We can only hope Warner Bros. follows suit for the final chapter.
The first full-length trailer for The Dark Knight Rises, which is available exclusively on iTunes, has predictably found its way to YouTube.
While we fully expect YouTube to remove the most popular uploaded copies of the trailer, here it is for those with an aversion to QuickTime:
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