Q&A site Quora launched a new feature on Monday that has nothing to do with Q’s or A’s. “Boards” function like Pinterest’s “pinboards,” allowing users to collect and organize web content under topics they create.
“As Quora has grown, we’ve learned that people want to read the most interesting content regardless of whether it happens to be in question and answer format or not,” wrote Quora CEO Adam D’Angelo in a blog post, “behind every question people ask is something larger they want to know more about.”
Here’s how Quora Boards work: You can create as many boards as you’d like using a “create board” button that now sits next to the “add question” button on your profile homepage. You can post any content to them (content you write, Quora questions, Quora answers, a link to any web page). Anybody else can follow any of your boards to receive updates in their feeds. Boards can have multiple authors and be set to private.
The idea is to give users a way to target their posts and control what ends up in their feeds. In the meantime ? whether the site is ready to call it a pivot or not ? boards change the scope and function of Quora’s product.
“We also have a new goal,” D’Angelo wrote, “which reflects the broader system we are evolving into: to connect you with everything you want to know about.”
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